Design is the quintessential creative industry. We believe that it is the best word that encapsulates the union of commerce, creativity and culture today. Design combines creativity, ideas, skills, innovation and strategic thinking to improve everyday life. In the exploration of America we will use the British definition of design* that encompasses the 26 disciplines listed below.  During our trip we will specifically be looking at the role of  design in: building sustainable futures in cities, branding places, attracting tourists and visitors, regeneration and building communities.

*from Creative Island: Inspired Design from Great Britain by John Sorrell

The 26 Disciplines of Design

1. Advertising – the profession of planning, designing, and writing advertisements.
2. Animation – the art or process of preparing animated cartoons for print, film or online distribution.
3. Architecture – the profession of designing buildings, open areas, communities, and other artificial constructions and environments.
4. Automotive – an industry specializing in the design of appliances and parts for cars, trucks, and other motorized vehicles
5. Ceramics – the art or technology of making objects of clay and similar materials treated by firing.
6. Communication – is the design and information-development, which is concerned with how media intermission such as printed, crafted, electronic media or presentations communicate with people.
7. Engineering – the art or science of making practical application of the knowledge of pure sciences in the construction of engines, bridges, buildings, mines, ships, and chemical plants.
8. Exhibition – the process of conceptualizing, developing and implementing the showing or presenting to view the work of objects, ideas of thoughts of general interest.
9. Fashion – the applied art dedicated to clothing and lifestyle accessories created within the cultural and social influences of a specific time.
10. Film/ SFX – to direct, make, or otherwise engage in the conceptualization and production of motion pictures.
11. Footwear – the applied art of creating articles to be worn on the feet, as shoes, slippers, or boots.
12. Furniture – the applied art of creating the movable articles, as tables, chairs, desks or cabinets, required for use or ornament in a house, office, or the like.
13. Glassware – any decorative article made of glass, often designed for everyday use.
14. Graphics – the arts or techniques used to create and combine symbols, images and/or words to create a visual representation of ideas and messages.
15. Interior – the design and coordination of the decorative elements of the interior of a house, apartment, office, or other structural space, including color schemes, fittings, and furnishings.
16. Jewelry – a person trained in the knowledge of metalsmithing and design who renders, creates, and models original personal ornamental creations.
17. Lighting – the design and specification of complete luminosity and control systems including concept development through installation.
18. Millinery – the process of designing, making and selling hats.
19. Media – the skill of designing presentations of content that is delivered to an end-user through the new forms of telecommunications.
20. Packaging – to design and manufacture a package for a product or series of related products
21. Product – the idea generation, concept development, testing and manufacturing or implementation of a physical object or service.
22. Publishing – is the process of production and dissemination of literature or information.
23. Retail – is a creative and commercial discipline that combines and utilizes many different design concepts together in the conceptualizing and construction of retail space.
24. Textiles – the process of creating designs for knitted, woven or printed fabrics.
25. Scenic – is the creation of theatrical, film or television scenery.
26. Typography – is the art and techniques of arranging type, type design, and modifying type glyphs.