Doug Grimmet, Founder, Primal Screen talks to Cities x Design about the booming growth of the broadcast design industry and why Atlanta ranks among the nation’s largest employers in this dynamic sector.
Atlanta, GA

Modern Atlanta is most commonly known as the birthplace of Martin Luther King Jr, the home of soft drinks giant Coca-Cola and the headquarters of the 24-hour news channel CNN. The city may also remind some of the 1996 Summer Olympic Games with its remnant sites still in the downtown area.
Despite recent additions such as The World of Coca-Cola, the Aquarium and the transition of Georgia State University to a full time campus, some feel the city could still benefit from innovative urban transformations. Last May, the 18th Congress for the New Urbanism took place in the city and brought together experts in the field of urban planning, government policy, and community development to discuss tangible solutions that can support the city in its transition toward more livable environments.
Atlanta, with its rapid growth, has followed a classic American urban model built up around suburban developments and highway systems. One notable presentation from the conference was on “Retrofitting Suburbia” by local academic Ellen Dunham Jones of Georgia Tech. In her speech she proposes solutions that could change the social and environmental patterns of unsustainable suburban environments such as those that currently dot the Atlanta region.

Today, media corporations and film studios employ a large number of designers and have created a solid motion graphic design industry in the area. Throughout the years, the city has grown around the field of media and television which places the city as a serious contender alongside New York and Los Angeles. During our visit we spoke with Doug Grimmett from Primal Screen, a multidisciplinary design studio that works for clients such as ABC, CNN, PBS and HBO amongst others, and quizzed him about his city and its future.

It was clear from our interview that the presence of important corporations and media outlets are enough to draw designers to the city of Atlanta. As will the expansion of the activities of the Museum of Design. Yet it will be interesting to see how designers will continue to play a role in the regeneration of their city and how local culture and history can be more successfully integrated into the urban fabric.
Creative Columbus

The Columbus College of Art and Design recently published a report entitled Creative Columbus, which is an inventory study of Central Ohio’s creative industries including the arts, design, performance, media and marketing.
The prominent design fields in the area are fashion, industrial, interior and communication design, with a concentration of businesses in downtown Columbus and many self-employed creatives in based in Clintonville.
During our visit we took a closer look at communication designers and their role in local businesses. We want to highlight CSCA (Columbus Society of Communicating Arts) for its unique and independent approach to design promotion, and its Creative Best Awards initiative that rewards local talents.
A special mention goes out to Ologie, a branding agency that helps businesses with social media strategies, and to Gabe Shultz for his insight on the role that graphic designers play in the corporate world and for keeping the experimental alive through his project Bored Sketchbooks.

Photos: © Jeff Seslar of Chromatic Identity – © Gabe Shultz
Columbus, OH

For the longest time Columbus has been considered a typical American city and its local population has been viewed as a mirror image of the U.S. population as a whole. For this reason the city is often used as a testing ground for corporate America’s latest products and services.
Large chain retailers and brands such as Abercrombie and Fitch and The Limited (parent company of Victoria’s Secret) are headquartered in Columbus. Similarly, large insurance companies are firmly based there as well.
Despite such facts, Columbus doesn’t lack personality and is not afraid of supporting independent initiatives. And with the largest university campus in the United States, Ohio State University is a strong local asset that grows and graduates inspired young minds and plays a role in spreading fresh ideas into the city’s diverse communities.

During our short stay, we had the opportunity to walk High Street of Short North, an area recently praised in the New York Times. Highlights include Jeni’s Ice Cream offering handmade confections made with locally sourced ingredients, the spacious and luminous Northstar Cafe, and Tigertree, a select store with unique design pieces from the area and beyond. The noteworthy North Market (the only market in Columbus and also small business incubator) was unfortunately closed during our visit.

Andy Warhol – Art, Design, Life

Andy Warhol’s creative approach challenged the boundaries between art and design and ingeniously introduced multi-disciplinarity into the arts. He merged it all in his career: from advertising to illustration, photography, film, music, and sculpture.
By embracing creativity as a whole and by collaborating with the most inspired talents, Andy Warhol showed that commercial art (which we like to refer to in this project as ‘design’) acts as a mirror to the world we live in and can serve as interesting social study content.
Andy Warhol’s fame began with his illustration work for established brands like Tiffany’s , Columbia Records and Harper’s Bazaar to name a few. His success as a commercial artist eventually pushed him towards visual experiments that captured the American way of life shaped by consumerism, materialism and celebrity culture.
A personal favorite at the Andy Warhol Museum are the “Time Capsules”: cardboard boxes that he filled with everyday objects, photos, letters, and other collectible items, from 1974 onwards. The Museum today holds over 600 Time Capsules in their archives and gallery spaces.
The few capsules on display are fascinating from a creative and anthropological perspective as they intimately reveal the random complexity of Warhol’s existence and the beautiful designs of everyday life. Our visit to the Warhol Museum in Pittsburgh showed us that life is art, art is design and design is life.

National Museum of the American Indians

The Smithsonian is the world’s largest museum complex that includes 19 museums, 17 of which are located in Washington D.C. One can look at it as a cluster of varied architectural buildings or a giant display of over 136 million objects, artworks and specimens. Visitors have free access and usually make the effort to walk the long distances from one building to another – the Smithsonian website clearly advises people to wear comfortable shoes before a visit.
Due to our limited schedule, we narrowed our visit to the National Museum of the American Indian (pictured above). We were initially attracted to its controversial postmodern design which was previously referred to as “native by design” by the National Geographic magazine. The building was designed by several Native American architects – Douglas Cardinal, a Blackfeet Indian; Johnpaul Jones, a Cherokee/Choctaw; Ramona Sakiestewa, a Hopi, Donna House, a Navajo/Oneida, and Lou Weller, a Caddo Indian – and its construction was assisted by a Native American Design Collaborative known as the Table Mountain Rancheria Enterprises.
The museum has an exterior cladding of Kasota dolomitic limestone that give the building the appearance of a stratified stone mass that has been carved by wind and water. The interior is unfortunately more conventional and consists of dark gallery spaces generously filled with over a million artefacts.
A temporary exhibition called Ramp It Up: Skateboard Culture in Native America caught our attention. By looking beyond the traditional representations of Native American culture, this show reflects indigenous culture in a 21st century context. We learned that skateboarding has inspired many Native American youths to start their own companies and build community-based skate parks in the United States. By fusing design, graphic art, filmmaking, and music through skateboard culture, those individuals are affirming their identity within contemporary American society, perhaps to also show that their heritage is vibrant and alive.
Pittsburgh, PA

Pittsburgh is the birthplace of Andy Warhol, home to Carnegie Mellon University and Heinz tomato ketchup. The triangle-shaped downtown area is situated at the confluence of the Allegheny and Monongahela rivers that form the beginning of the Ohio River. Bridges and hill views make this city rather unique. Unlike other American cities, Pittsburgh has kept a very strong sense of authenticity that is reflected in its vintage storefronts, diners, and industrial buildings.

The presence of Carnegie Mellon is a competitive advantage for the city in the fields of science and culture. The university’s School of Design offers an innovative program that blends science, technology and the arts and is one of the few American institutions that offers a Ph.D in design research.

As the former base of Richard Florida (author of The Rise of the Creative Class and former Carnegie Mellon Professor), Pittsburgh is today still pursuing and working towards neighborhood redevelopment projects that are based on quality of life and local creative skills that can generate unique retail and dining experience. Lawrenceville is an example of a mixed-use district that seeks to attract young creative entrepreneurs by offering affordable work/live spaces.
Providence, RI

Providence, one of America’s oldest cities and the birthplace of the American industrial revolution, pursues Rhode Island’s story of innovation through its schools, its communities, its businesses and its public services. It is a city that uses its creative resources to transition from past to present and understands the need for a more sustainable future.

Providence is a mid-sized city that is conveniently located between New York and Boston and is known for its outstanding young student population. The renowned RISD and Brown University play a major role in the community and are sources of valuable ideas for the region and the world. Since 2008, A Better World by Design is an example of how local and international designers come together in Providence to think about a better future through design: how can we reshape our community and sustain our environment?

Providence is an inspired city because it is constantly searching for newness and ideas, whether it is food or new places to experience and visit. At the Steel Yard, people connect while learning about things that are hand-made, introducing welding, blacksmithing and casting amongst others activities. This former steel and iron industrial site serves as a catalyst for urban regeneration and community growth through creative approaches. Meanwhile, La Laiterie promotes “haute farmhouse cuisine” by featuring the best of local and seasonal produce on their menus. The honest quality of its dishes is a reason in itself to visit Providence.

To speak at the