Doug Grimmet, Founder, Primal Screen talks to Cities x Design about the booming growth of the broadcast design industry and why Atlanta ranks among the nation’s largest employers in this dynamic sector.

Modern Atlanta is most commonly known as the birthplace of Martin Luther King Jr, the home of soft drinks giant Coca-Cola and the headquarters of the 24-hour news channel CNN. The city may also remind some of the 1996 Summer Olympic Games with its remnant sites still in the downtown area.

Despite recent additions such as The World of Coca-Cola, the Aquarium and the transition of Georgia State University to a full time campus, some feel the city could still benefit from innovative urban transformations. Last May, the 18th Congress for the New Urbanism took place in the city and brought together experts in the field of urban planning, government policy, and community development to discuss tangible solutions that can support the city in its transition toward more livable environments.

Atlanta, with its rapid growth, has followed a classic American urban model built up around suburban developments and highway systems. One notable presentation from the conference was on “Retrofitting Suburbia” by local academic Ellen Dunham Jones of Georgia Tech.  In her speech she proposes solutions that could change the social and environmental patterns of unsustainable suburban environments such as those that currently dot the Atlanta region.

Today, media corporations and film studios employ a large number of designers and have created a solid motion graphic design industry in the area. Throughout the years, the city has grown around the field of media and television which places the city as a serious contender alongside New York and Los Angeles. During our visit we spoke with Doug Grimmett from Primal Screen, a multidisciplinary design studio that works for clients such as ABC, CNN, PBS and HBO amongst others, and quizzed him about his city and its future.

It was clear from our interview that the presence of important corporations and media outlets are enough to draw designers to the city of Atlanta. As will the expansion of the activities of the Museum of Design. Yet it will be interesting to see how designers will continue to play a role in the regeneration of their city and how local culture and history can be more successfully integrated into the urban fabric.

Cities x Design spoke with Nick and Alison of Young Monster design in Chattanooga, TN about their experience of transforming an idea and passion for making posters into a full blown business. This is a great story of creative entrepreneurship and the sheer will to survive.

Helen Johnson and Josh McManus of CreateHere in Chattanooga, TN, talk with Cities x Design about nurturing the creative economy in their city. Their discussion touches on the innovative non-profit model of their organization, how they meet staffing challenges and the advantages of being privately funded.

Chattanooga is a small town hidden at the foot of the Great Smoky Mountains of Tennessee. This former river commerce hub has, like many other places, experienced the negative impact of de-industrialization and is today looking at creative solutions to boost its image. The opening of Volkswagen’s $1 billion manufacturing plant in 2011, should help with Chattanooga’s population growth and economic vitality.

Designer collectives such as Young Monster work on the promotion of music bands and feed the local creative scene that is slowly taking shape. Thanks to the support of Create Here, many creative enterprises find the support to launch their businesses and contribute to the city’s social and cultural life. Their fellowship program entitled Lead Here encourages young people to take action in their own community.

David Mohney talks with Cities x Design about The Curry Stone Design Prize for socially relevant design. He also touches on the architectural history of Louisville and the important role designers play in local communities.

Augusta and Gill Holland wanted something innovative and ambitious for Louisville so they took a 110 year-old masonry structure in the heart of the city’s arts district and decided to turn it into the first commercial building with a LEED platinum certification.

The Green Building is a model of architectural preservation with a modern core: an authentic masonry structure, natural lighting, eco-friendly materials, renewable energy systems, solar panels, geothermal wells and most original of all, a recycled denim insulation. This marvel of green architecture was conceived by Doug Pierson from FER Studios.

With 15,000 square foot of mixed-use space, the building houses a restaurant that serves food from local farms (732 Social), an art gallery, event and office spaces. It also boasts an indoor-outdoor courtyard, an urban farm, and a green wall vertical garden.

Kulapat Yantrasast of wHY Architecture, talks to Cities x Design about the intricacies of museum design. With the Speed Art Museum of Louisville, Kentucky as the backdrop, he explains how “acupuncture architecture” is going to transform the museum from an historic temple into a vibrant center for the creative community.

Steve Wilson, Founder, 21c Museum Hotel, talks to Cities x Design about philanthropy, collecting art, regenerating a city center and why he chose to open an art hotel in Louisville, Kentucky.

Louisville was not part of the original Cities x Design itinerary but the 21c Museum Hotel changed the course of our trip. 21c is not only the cool creative magnet of downtown Louisville, it is also the first and only American museum dedicated to 21st century art.

Founded by art and design collectors Steve Wilson and Laura Lee Brown, the 21c was conceived as a place where people can experience thought-provoking art. The private collection owned by the couple is internally managed by an in-house curator and rotates regularly.

The unique museum-hotel combination introduces new crowds to the world of international contemporary art. According to Steve Wilson, the local population’s response to 21c has been very positive. As a result Louisville’s Main Street is now transitioning toward a new era rooted in art, design and creativity.

The latest project to date is Museum Plaza, across the street from 21c Museum, and another initiative of the Brown-Wilson duo. Described as a “city within a city”, Museum Plaza is an ambitious architectural project that encompasses 1.5 million square feet of multi-purpose space in multiple towers. It will blend art with retail, residential, office and educational spaces in order to strengthen the Main Street Historic District and eventually turn it into an exceptional destination in the region.

Louisville’s French ancestry shows in its “savoir-vivre”: art, good food, quality drinks and beautiful countryside are part of the local lifestyle. The city takes pride in its traditions and is also very skilled at creating new variations of its Southern culture (like the Green Building and 732 Social). This perfect balance between authenticity and open-mindedness left us with a strong impression. We can’t wait to see what Louisville tries next.