Years before he opened his custom bicycle studio and store, Sacha White – owner of Vanilla Bicycles and Speedvagen, was devoted to Vespa and Lambretta scooters. To this day the Italian design aesthetics stuck to him and inspired the look and feel of his custom bikes: pastel colors with a slight touch of red, a brand name that starts with a V like Vespa, curvy typefaces…

The symbol for Speedvagen (pictured above on a pair of boots) is inspired by Ferrari’s visual identity. More pictures from the Vanilla workshop are here.