On a bridge, approaching Baton Rouge (pictured above). Beyond New Orleans, Louisiana appears differently: very industrial and deserted. It is a region that is trying to survive the end of the industrial era.

Being on the road is another opportunity to look at design: American trucks in all shapes, colors and sizes, a variety of water towers, factory buildings, and regional logos.

Texas is a place that strongly promotes its brand: The Lone Star State

The infrastructure in Texas is a reflection of the state’s wealth. In Houston (pictured above), the Lone Star appears on every pillar. Everything looks brand new, the road feels brand new.

30 miles from Austin: Texan landscapes in every direction. There is something beautifully authentic about the American countryside.