(Above: Joel Templin and Katie Jain, creative directors at Hatch)

JAQK Cellars is a wine company launched by design firm Hatch in partnership with wine maker Craig MacLean. This recently launched wine label smartly blends wine culture with poker themes. As a matter of fact JAQK stands for Jack, Ace, Queen and King.

Katie Jain and Joel Templin wanted to introduce something different within the wine world. Their branding approach to wine is highly unusual but has been warmly welcomed by the press and during the latest edition of the World Series of Poker in Las Vegas where JAQK was introduced as the Official Wine for the event.

JAQK Cellars is a playful brand that focuses on offering the best quality wine from the Napa region. Their flagship bottle “High Roller” is not only beautifully packaged, it is a 2006 Cabernet Sauvignon of high caliber that appeals to both the connoisseur and design-savvy customers.

Hatch is a design firm that strongly reflects San Francisco’s entrepreneurial spirit. Although Katie and Joel want to continue working for their corporate clients, their ultimate goal is to launch their own products on the market and expand in that direction. With JAQK Cellars their vision for the future is to open lounges across the United States where people can enjoy high quality wines and perhaps also play a little poker.