Design is the quintessential creative industry. We believe that it is the best word that encapsulates the union of commerce, creativity and culture today. Design combines creativity, ideas, skills, innovation and strategic thinking to improve everyday life. In the exploration of America we will use the British definition of design* that encompasses the following 26 disciplines:

Advertising
Animation
Architecture
Automotive
Ceramics
Engineering
Exhibition
Fashion
Film/ SFX
Footwear
Furniture
Glassware
Graphics
Identity
Interior
Jewelry
Lighting
Millinery
New Media
Packaging
Product
Publishing
Retail
Textiles
Theatre
Typography