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Keywords – Tourism, Science, Surfing, Youth, Happy

Population: 3,001,072
Founded: 1769
Nicknames: America’s Finest City, The 619

Tourism / Place branding / Historic Landmarks

• Salk Institute – Louis Kahn – La Jolla
• Hillcrest Design Center
• Bennett Peji
• The Pearl SD
• Gas Lamp Quarter

New Arch / Urban developments

• Studio Anderson

Design businesses

• Bennett Peji
• Departure Advertising
• Paul B Drohan

Local businesses

• Sector 9 Skateboards
• TransWorld Media
• Rusty Surfboards
• Xanadu Surf Designs
• Marbella Surfboard

Institutions / Organizations

• MOCA San Diego – La Jolla
• AIGA San Diego

Art and Design Schools

• Design Institute of San Diego
• Platt College San Diego
• SDSU School of Art, Design and Art History
• New School of Architecture
• Woodbury School of Architecture