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Keywords – Small, History, Beer, Cheese, Community

Population: 543,022
Incorporated: 1848
Nicknames: Mad Town or Mad City

Tourism / Place branding / Historic Landmarks

• Taliesin home / Frank Lloyd Wright

Design businesses

• The Office of Lost Objects* (furniture)

Creative initiatives

• Design Madison*
• Underground Collective (food)

Local businesses

• Kohler company
• Dane County Farmer’s Market.
• Further More Beer
• Ale Asylum Beer
• The Old Fashioned (restaurant)

Institutions / Organizations

• Madison Museum of Contemporary Art
• Return to Function exhibition
• Hamilton Wood Type Museum (further afield)
• Kohler Arts Center in Sheboygan
• Modern Art Museum Milwaukee